After spending 7 years as a full-time product engineer, Arun returned home to the Waterloo region only to be greeted by an all-too-familiar sight: homeowners struggling to use their driveway buried under snow.

Seeing a valuable opportunity here by leveraging the recent upgrades in meteorological radar infrastructure for accurate forecasting, it was evident that amount of snowfall across a city widely varies by neighborhood and technology to decipher it was accessible.

Climate change was making snow storms volatile, making winters appear “bipolar” and complicating planning for snow removal. Homeowners’ frustrations with seasonal contracts not delivering enough value coupled with operators dealing with homeowners’ “last-minute” planning skills hurt snow removal operators’ and homeowners’ bottom line alike.

Minuteman’s standout value is rooted in removing friction around planning for storms and passing those “big business-level insights” to small-scale operators, taking the guesswork out of the equation. We believe this is essential in saving our customers time and worry about one less thing in their life.